The Discipline of Creating and Dominating New Markets

by on July 6, 2015

Ever wondered why there is only one main leader in any given category? Ever realized that in most cases, the Category Leader ends-up owning more than 50% of the market and 70% of the aggregate market capitalization? We sure do notice! And our main goal as a VC, is to identify and back those few entrepreneurs that have the potential of becoming Category Leaders, and we try to do so as early-on as possible.

So why should you build a tech company that goes out there and compete’s in someone else’s category? When instead, you can own it. Be the Category King.

We took the topic of “The Discipline of Creating and Dominating New Markets” to a whole new level by inviting an amazing keynote speaker to our iNovia Capital CEO Summit, held on June 10, 2015 in Menlo Park, California. – Christopher Lochhead of Play Bigger Advisors​, did an amazing job in communicating to our CEOs what it truly means to increase your odds of winning by designing your own category and become the Category King!

“We believe that the Company that Designs the Space, is best positioned to Dominate it!” #Playbigger

For more insights from Lochhead and the Play Bigger team, check out their recent blog post: “It’s Good to be King“.

Hope you Enjoy the video and share with your team!