OMERS Ventures led the round alongside current investors iNovia Capital and SoftTech VC – further reinforcing its commitment to the Vidyard story. In addition, Jill Rowley participated with a personal investment in the company. The Series A financing positions Vidyard for continued hyper growth as they fuel the demand from marketers for powerful, actionable data for their video content.
“Our journey to this point has been nothing short of remarkable and I’m happy to announce that we’ve secured Series A financing from an amazing group of investors. This deal comes on the tail of significant momentum as we continue to develop the “video marketing platform” category. We are now poised to grow our market leadership via world-class product integrations and a continued focus on enhancing the features that our marketers crave,” said Michael Litt, founder and CEO of Vidyard.
By breaking open the “black box” of video with their industry-crushing analytics and built in marketing tools, Vidyard is transforming how companies use video content to grow their businesses. Marketers can now measure, optimize and drive their video campaigns and content to generate more leads, convert more customers and deliver an even stronger ROI, all from one platform.
“Vidyard’s simple brilliance addresses a clear and significant need in a rapidly growing market. Michael Litt and Devon Galloway, Vidyard’s founders, took the initiative to develop a valuable and easy-to-use solution for a challenge they faced every day in their own businesses. Their deep domain expertise and applied innovation is what attracted OMERS Ventures to make this investment,” said Derek Smyth, Managing Director of OMERS Ventures.
Vidyard’s Series A financing comes on the heels of integrations with leading marketing automation platforms– Eloqua and HubSpot. Vidyard’s innovation continues to empower marketers with the most advanced video campaign marketing, measurement and analytics tools available today.
Vidyard (Twitter: @Vidyard) is a video marketing platform that helps marketers drive results with video content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Anyone can try Vidyard for free at www.vidyard.com.
About OMERS Ventures
OMERS Ventures (Twitter: @OMERSVentures) is the venture capital investment arm of OMERS, one of Canada’s largest pension funds with nearly $61 billion in net assets. It is an initiative of OMERS Strategic Investments (OSI), an investment entity with a mandate to build long-term strategic relationships with like-minded partners. As both an institutional angel investor and a later-stage investor, OMERS Ventures is looking for successful companies with significant growth potential and market opportunities. We are seeking like-minded partners with a shared vision of building a vibrant and successful knowledge economy. For more information, visit www.omersventures.com.
About iNovia Capital
iNovia Capital (Twitter: @iNovia) partners with exceptional entrepreneurs to build successful companies in high-growth sectors. The team is comprised of entrepreneurs and sector experts focused on Mobile, Internet and Digital Media. iNovia has $275M under management across three seed and early-stage funds. For more information, visit www.iNovia.vc.
About SoftTech VC
SoftTech VC is one of the original micro VC firms, founded in 2004 and backing over 135 early-stage start-ups. Based in Palo Alto, the firm manages two institutionally-backed funds and invests in Silicon Valley, New York, Southern California, Boulder and Canada. SoftTech VC is among the most active investors in early stage consumer Internet and B2B startups, consistently investing in 20 new opportunities a year. We seek great entrepreneurs, differentiated products and large market opportunities. For more information, visit www.softtechvc.com.