33Across Secures $13.1 Million in Funding to Accelerate Growth

by on July 19, 2012

33Across Secures $13.1 Million in Funding to Accelerate Growth

Following 33Across acquisition of Calgary base Tynt Multimedia, Pelion Ventures Leads Round to Join Flybridge Capital, Greycroft Partners, First Round Capital, iNovia Capital, Panorama Capital, QED Investors, Metamorphic Ventures, and Great Oaks Ventures to Further Propel “Big Data” Giant in Advertising and Publishing Industries

NEW YORK, NY, July 19, 2012 – 33Across, operators of the largest social and interest graph in the world, reaching over a billion users globally, today announced it has secured $13.1 million in new equity financing. The round was led by new investor Pelion Ventures, with continued support from existing investors Flybridge Capital, Greycroft Partners, First Round Capital, iNovia Capital, Panorama Capital, QED Investors, Metamorphic Ventures, and Great Oaks Ventures. To date, the company has raised more than $26 million in total.

33Across is on a rapid growth trajectory. The company’s revenues shot up dramatically in 2011: its compound annual growth rate (CAGR) from inception in 2008 through 2011 was 468%.

33Across will use this added capital to continue its industry leadership and accelerate
investment in new product innovation and engineering. The company plans to significantly
expand its presence in the advertising and publishing industries and build on its current client roster, which includes over 600,000 publishers and more than 375 Fortune 1000 marketers.

Recent company highlights include:

– Continued employee growth, including recently adding four new management team
executives and five new sales executives. The company currently has 85 employees.
– Tynt Acquisition in January 2012.
– Introduction of The Brand Graph™, a blueprint for advertisers to transform unstructured
social, interest, and search data into actionable, high value audience segments.
– Expansion in US market, with offices in 11 cities including New York City, Sunnyvale, San
Francisco, Salt Lake City, Detroit and Chicago.
– Recognition by AlwaysOn with its third annual award for technology and innovation, eRetail for its leadership in the category, and SXSW solo speaker at the 2012 Interactive event.

“The term ‘social graph’ is more often associated with Facebook than any other technology
company,” stated Chad Packard, General Partner of Pelion Ventures. “However, there is a
wide-open race underway to determine who will most successfully leverage anonymous social data gleaned from billions of actions taking place across the ‘rest-of-web’. Clearly, we and our investor partners have placed our bets on 33Across.”

“The movement to understand how massive amounts of content, search, and social data
surround and inform a brand is underway; in fact many are calling it the long-awaited marketing evolution,” said Eric Wheeler, CEO of 33Across. “Big data has the potential to transform digital marketing and publishing, and this capital infusion enables us to accelerate our drive to be the most relied upon partner for the world’s largest and most trusted advertisers and content owners.”

About 33Across Inc.
Over 600,000 publishers and more than 375 Fortune 1000 marketers use 33Across’s Brand Graph™ technology, tools, and real-time predictive systems to connect their content and products into the social graph. Clients rely on their Brand Graph to leverage how individuals and the networks around them react to what is read, purchased, shared, and recommended in realtime. Reaching over a billion users, 33Across processes tens of thousands of anonymous social engagement, influence, and interest actions that surround marketer and publisher brands each second. The company has offices in 11 cities including New York, San Francisco, Sunnyvale, Salt Lake City, Chicago, Detroit, and Boston. Learn more at 33across.com.

About iNovia Capital
iNovia partners with exceptional entrepreneurs to build successful companies in high growth sectors. The team is comprised of entrepreneurs and sector experts focused on Mobile, Internet and Digital Media. iNovia has $275M under management across three seed and early stage funds. For more information, visit www.inoviacapital.com or follow iNovia on Twitter at www.twitter.com/iNovia